Matt Richards
Partnerships

A commercial partner who has built the marketplace.

Not just walked the red carpet. Matt stands for elite performance, longevity, and credibility with both sporting and business audiences.

Olympic champion

As an athlete brand ambassador working with UK and international partners, he brings the discipline of a two-time Olympic champion and the perspective of a founder building in the same industry. Olympic sponsorship, long-form ambassadorships, and campaign work all sit inside the same conversation.

The Differentiator

Both sides of the table.

Most athlete conversations start with an appearance fee and end there. Matt has built the sponsorship marketplace itself - he understands brand objectives, activation cycles, and the ROI questions marketing directors have to answer. That changes what a partnership can look like, and how quickly it can move.

What partnership can look like

Five ways to work together, from long-term alignment to one-off moments.

  • 01

    Ambassadorship

    Long-term brand alignment with a two-time Olympic champion.

  • 02

    Campaigns

    Talent, story, and creative direction for integrated brand campaigns.

  • 03

    Appearances

    Live events, launches, hospitality, and stakeholder programmes.

  • 04

    Speaking

    Keynotes and panels on high performance, sport, and the athlete economy.

  • 05

    Content

    Editorial and social collaborations with a distinctly editorial sensibility.

Current & previous partners
  • Speedo
  • Intel
  • Unilever
  • Capgemini
  • Department for Education
  • British Chambers of Commerce
  • Cineworld
  • Sloggi
  • VOW Nutrition
  • AP Race

Full list available on request.

Partnership enquiries

Let’s talk about what this could look like.

Send a brief and we will come back with a clear sense of how Matt can add value to the partnership.